Rachel O'Brien, principal of O'Brien Legal

Rachel O’Brien

A specialist
you can talk to.

I help organisations make sound decisions about privacy, information, technology and reputation. I explain the law in language people can use.

About me

Clear thinking for difficult questions.

O’Brien Legal is an Auckland specialist practice. I work directly with clients on privacy, data, AI, biometrics, confidentiality, defamation, technology and intellectual property.

These areas often overlap. A new technology can raise questions about personal information, contracts, intellectual property, governance and public trust at the same time. I bring those threads together, show you where the real risk sits and give you a practical way forward.

My style is thoughtful and direct. You should not need to decode legal advice before you can use it. I aim for work that is precise, proportionate and understandable on the first read.

I also use carefully selected AI and modern legal technology to support research, document analysis, drafting and efficient delivery. Those tools support my legal judgement, responsibility and direct relationship with the client. They do not replace them.

Experience

Senior experience. Specialist focus.

I work where new technology meets New Zealand privacy law. Much of my work is on questions an organisation cannot answer from a template: whether a facial recognition rollout will survive scrutiny, how two agencies can share data without losing the trust of the people in it, and what good AI governance looks like when the technology moves faster than the rules.

O’Brien Legal today

That work takes the shape of Privacy Impact Assessments, biometric advice, privacy maturity assessments, and the technology, SaaS and data sharing agreements sitting underneath data driven products.

I also act on breach of confidence and privacy claims, for the times information has already ended up somewhere it should never have been. Where an organisation needs a privacy function rather than a one off answer, I run one for them on a retainer.

Information and technology law is my practice, with privacy and data at its spine. My job is not to stop you. It is to help you build the thing, safely and lawfully, in a way that treats people’s information with the care it deserves.

Privacy leadership

From 2019 to 2024, I was Head of Legal, Privacy and Data Ethics at BNZ. As BNZ’s Privacy Officer and Data Protection Officer, I advised the Board, Executive Team and business units on privacy compliance, data ethics and the responsible use of information.

I built and led the privacy and data ethics function, oversaw major privacy incidents and regulator engagement, and developed practical systems for privacy governance, individual rights requests and privacy impact assessments.

Specialist practice in New Zealand

At Russell McVeagh, I advised on privacy, intellectual property, commercial contracts, regulatory compliance and litigation. My work included GDPR advice, privacy breaches, software and licensing agreements, contract disputes and IPONZ proceedings.

Earlier in my career, I worked on High Court trade mark appeals, trade mark oppositions and revocations, brand protection, counterfeiting investigations, domain name disputes and international trade mark portfolios.

International disputes

With Clyde & Co in Dubai, and Bird & Bird and Slaughter and May in London, I worked on major patent, trade mark and copyright disputes, including interim injunctions, validity, infringement, entitlement, enforcement strategy and settlement.

That combination of specialist practice, in-house leadership, disputes and international experience helps me see both the legal detail and the practical route to a sound decision.

Auckland viewed across the harbour through native bush
New Zealand perspective. Global reach.
O’Brien Legal

Founder and Principal

Specialist advice on privacy, data, AI, biometrics, data driven technology agreements, breach of confidence and retained privacy support.

Bank of New Zealand

Head of Legal, Privacy and Data Ethics

BNZ Privacy Officer and Data Protection Officer, advising the Board and Executive Team and leading privacy governance, incidents and regulator engagement.

Russell McVeagh

Senior Associate

Privacy, data protection, intellectual property, commercial contracts, litigation and regulatory compliance.

International practice

London and the Middle East

Major patent, trade mark and copyright disputes, enforcement, licensing, technology contracts, data protection and strategic transactions.

Qualifications and professional milestones

Fellow of Information Privacy

Recognised by the International Association of Privacy Professionals as a Fellow of Information Privacy, one of its highest designations.

CIPMCertified Information Privacy Manager, 2021

CIPP/ECertified Information Privacy Professional/Europe, 2025

FIPFellow of Information Privacy, 2025

2009Bachelor of Laws with Honours and Bachelor of Science in Chemistry, University of Auckland

2009Professional Legal Studies Course, College of Law

2009Admitted as a Barrister and Solicitor of the High Court of New Zealand

2011New Zealand Law and Practice Relating to Trade Marks Examination, New Zealand Institute of Patent Attorneys

2013IBC IT Law Summer School, Downing College, University of Cambridge

2016Postgraduate Diploma in Intellectual Property Law and Practice, University of Oxford

2020Finalist, Young In-house Lawyer of the Year, New Zealand Law Awards

2021Certified Information Privacy Manager, International Association of Privacy Professionals

2022Distinctive Leadership Programme, Cohen Brown Management Group

2022Certificate in Management Essentials, Harvard Business School Online

2024Governance Course, Institute of Directors New Zealand

2025Certified Information Privacy Professional/Europe and Fellow of Information Privacy, International Association of Privacy Professionals

2025O’Brien Legal joined the International Network of Privacy Law Professionals as its New Zealand member firm

MembershipInternational Association of Privacy Professionals ANZ Advisory Board member

TrainingCo-ordinated Incident Management System (CIMS 4)

TrainingNZLS Litigation Skills Programme

AwardRussell McVeagh University Scholarship

The way I work

01

Plain English

Complexity stays in the analysis, not in the explanation.

02

Careful judgement

The legal answer matters. So do context, people, trust and consequence.

03

Direct access

You work closely with the lawyer thinking about your problem.

04

Integrating AI

Careful use of AI and modern technology supports efficient work, while legal judgement and responsibility remain human.

Client feedback

Trusted advice, expressed plainly.

Read what clients value about working directly with Rachel on important privacy, information, technology, intellectual property and dispute matters.

View client feedback

Work with me

Start with the question you need answered.

Email Rachel